15 basic free tools must be used in Digital Marketing

As in our previous blog “What is digital Marketing? What are the importance and benefits of Digital Marketing?” we have discussed about Digital marketing. Now, we are going to tell about 15 basic tools you must have to use in digital marketing for your products, services or blogs. If you are serious about your products’ popularity and promotion, Adorn Softech can help you in providing you a large customer base.

These are –

1. Facebook :

Today, Facebook is the most popular and big social media platform in the world. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users, In which you can find every age group user and Facebook provides you nice facility to promote your products according to the age group, people interest and locality.

2. Twitter :

If any social media platform being popular rapidly and using by similarly as facebook even after facebook, that is Twitter. Here, are almost every popular and non-popular you can find. A good point of twitter is that you can interact with the people of another country very easily using Twitter. You can share your blogs and contents globally very easily. You can also promote your products according to the age group and locality on twitter.

3. LinkedIn :

LinkedIn is a business- and employment-oriented service that operates via websites and mobile apps. It is the most popular and active social media platforms among professionals. You can find well-educated customers, viewers, re-viewers, readers and followers for your product, services or blog posts.

4. Google Plus :

Google Plus is a social network that is owned and operated by Google. It is a rival of Facebook but not being so popular like facebook. Even although it is a great importance in digital marketing. Because it is a venture of Google and also world’s fourth largest social media platform and you post what contents on the Google+, that’s chances increase for appearance first on Google search.

5. Linked In Pulse :

Even though we know that pulse is technically a part of LinkedIn, but it’s a big and enough importance in promoting blogs and sharing contents. Serving as something between a blog and “best of” outlet, it’s the perfect medium for sharing new ideas and keeping updates about your industry along with your warm presence.

6. YouTube :

YouTube is an American video-sharing website owned by Google. It is the most liked and used free video watching and sharing platform in the world. It offers you to create your channel for free and you can also earn from here through your own videos. It is also provide paid services. But, at the earlier stage we recommend you to use it’s free service and make followers for your channel with updating regularly attractive video contents and asking the viewer for subscribe and share.

7. Instagram :

Instagram is a photo and video-sharing social networking service owned by Facebook. It is most popular platform for sharing photos. People use it for sharing their daily activities, happy moment’s images on instagram. You can use it for sharing your products through attractive images and links. It is also a big platform for your content.

8. Pixlr :

An attractive image gets more engagement rather than a post with simple image. It is a cloud-based set of image tools and utilities, a screen grabber browser extension, including a number of photo editors, and a photo sharing service where you can edit your image with its user friendly and advanced features. It is the most popular advanced online photo editor. No download is required, and it's 100% free. You can use it also on your desktop or in your mobile or tablet by download Pixlr application.

9. Pinterest :

Pinterest is like an online pinboard – mostly for collecting visual pieces of multimedia. People use Pinterest to discover and save ideas. These ideas can take lots of forms, from recipes to renovation projects to the perfect pair of shoes. Every idea is represented by a “Pin” that includes an image, a description and a link back to the image’s source online. By clicking on a Pin’s URL people can find out more about the idea and act on it. You can share your product, service or content ideas here including best images and find a large follower base for your products.

10. WhatsApp :

Whatsapp is an American free messaging company owned by Facebook for mobile users. It is the largest messaging app having more than 1.5 billion monthly active users. You can contact anyone if you have their contact number linked with whatsapp and share your content easily without any cost. You can also create various groups of your customers, followers and friends to share your contents.

11. Google Drive:

Google drive is a cloud based file storage service provided by Google. You can work and save your file on Google Drive and can access anywhere by logging In Google Drive using your Gmail ID. It is very important for digital marketing because wearing the soft copies of all your works in Hard Disks is not so easy nor smartness. So, Google drive is a best place to keep your data safe.

12. Hootsuite :

Hootsuite is the most widely used platform by more than 15 million people around the world. You can easily manage and control all your social media accounts from this single platform. You can arrange and set time for posting any content according to the social media sites here. It is free up to 3 social media sites and thereafter you have to pay minimum charge to access its all features and manage all your social media accounts.

13. Mail Chimp :

Mail chimp is a great tool to send bulk mails. It is provide upto 12000 mails free monthly. If you want to send more than 12k months per month then you have to pay a minimum amount. It helps great in expanding your business and reaching through large customer base.

14. Buzz Sumo :

Buzz Sumo works like your secretary in digital marketing that records your complete activities in online marketing specially posts on social media. It tracks the performance of all your posts even provide the record from last 24 hours to past 5 years. After tracking, your posts performance record you can make your strategies according to them.

15. StumbleUpon :

Stumbleupon is a discovery and advertisement engine used by more than 35 million people across the world. It pushes recommends of web content to its users. Stumbleupon allow users to discover and rates photos, videos, web pages and blog pages that are personalized to their tastes and interests. It also allows to shares that posts on various social media platforms.

Adorn Softech provides you a complete solution about your digital appearance i.e., web development and designing, app development and designing, digital marketing, S.E.O. and many more. In the next blog we will share“how to do perfect and fruitful digital marketing”.So, please follow our newsletter to get right, informative and important contents regularly.